Search engine optimization, or SEO, is the process of improving a website’s visibility in search engines via organic or unpaid search results to boost quality traffic and leads. The goal of search engine optimization is to get your website to appear higher in search engine listings by purposefully using a combination of the SEO ingredients that search engines are looking for to rank sites.

Why Search Engine Optimization (SEO)?

In a recent Advanced Web Ranking study, it was reported that 71.33% of searches resulted in the user clicking on organic search results in the top 10 search engine rankings. This means if you happen to be on the second page, there’s almost a 0% chance of visibility.

Google uses tricky algorithms to rank search engine results and it’s now placing a stronger emphasis on social media engagement and authority content as measures for website ranking. Since Google’s job is to provide users with the most relevant information, it makes sense that it would use shares, likes, tweets and other vetted content links to determine a site’s search engine placement. What are you doing to keep up with Google’s ever changing search results standards?

As search engines evolve, content becomes increasingly more vital to good placement. At SmartBit Digital, our focus is on finding the perfect balance between SEO and content development to create effective search engine results for your business.

We perform in-depth website analysis to provide reviews for all the supporting and blocking SEO practices you have adopted so far.

During SMART SEO Audit we  check your web pages for errors that can have a negative influence on the search engine rankings of your website. Further we audit the Keywords used on the website and the density of the keywords on the website content.

We also perform in-depth analysis of internal link structure of your website, and we tell you how many clicks visitors and search engines need to access the pages on your site.

At SmartBit Digital, we perform extensive SMART SEO Audit which includes checking for  your websites mobile responsiveness, security, indexablility, load speed and duplicate content on your website.

We keenly analyse the strategies adopted by your potential competitors. It enables us to know the opportunities and threats you may face. We perform deep research and add on competitive keywords in the list of your targeted search terms by understanding your prospects.

Once we fully understand your ideal buyer(s) we get to work identifying the best keywords we can use to attract those audiences to your website content with. And, while we are doing this, we are busy organizing content ideas to support keywords we develop to ensure that we are always increasing your keyword set and scope.

We performs SMART Keyword research to identify what keywords your audiences would search for to find you. For keyword selection, three elements are important: 1) Relevancy 2) Volume 3) Conversion. At Bloom, we use several tools to pinpoint your target keywords.

We create quality keyword-rich content that will help your site get recognized as a subject matter expert offering quality and keyword-rich copy.

Each month we target new content to keywords your ideal buyer(s) search, and publish that content to your website. This usually consists of blog posting, but can often also mean more targeting landing pages, depending on your growth goals.

This is a big one, and Google has taken steps to ensure that they are indexing quality sites that offer a good customer experience. Google will favour a site that tries to offer value over one that constantly focuses purely on sales.

If you are offering quality content on a consistent basis, Google will be more inclined to rank you highly.

It is important to have a SEO friendly website, to make a web site structurally friendly, index-able and consistent with the search engine algorithms. We also make sure that your web pages work on smartphones, tablets, desktop computers and all other devices.

The internal link structure of your website influences how search engines index and rank your web pages. We improve the internal link structure of your website, We also do an analysis of the external links and take steps to improve them.

We also identify slow loading web pages and optimize them so that they can get better rankings.

At SmartBit Digital we completely optimize your website keeping in mid your SEO objectives.

Ongoing Monitoring & Maintenance is important to ensure that your site gets to the top of organic search results – for the most relevant search phrases – and stays there.

Ongoing analysis & reporting also includes details and recommendations regarding your website’s evolution as well as any recent search engine updates that may affect your SEO.

When required, SmartBit Digital team also perform on-page changes or updates to implement the suggestions we make and maintain your hard-earned organic search engine rankings.

With search engines constantly improving their search algorithms it is important to critical to continuously monitor your websites search engine performance and update your website with latest SEO recommendations.

For individual/small business & companies who want to increase organic traffic in a high competition industry, across local or a larger area. SmartBit Digital brings extensive SEO services at highly affordable prices.